Creative Agency: Leo Burnett Dubai | Project Type: Websites | Brand: Abu Dhabi Islamic Bank

MotivationStirring Interactive is always motivated by new challenges in web development and SmartMoney microsite is no exception. Abu Dhabi Islamic Bank wanted to engage the online user with a digital experience about its SmartMoney products. Therefore, Leo Burnett offered a very special microsite design and trusted Stirring Interactive to accomplish the web development code. Our team successfully faced one of the most interesting web development challenges.


User Engagement User Engagement

The SmartMoney products are all about financial save and better budgeting. Thus, the microsite encouraged users to share their own personal tips about money saving and budgeting, and keep them engaged with some social media tools. Users’ tips can be shared either as a text or in a video within the website. In the web development process, the microsite back-end has been worked to accommodate different type of tips sharing either through texts or videos with a custom administration module where the web master can manage the user generated data.

Web Development FeaturesWeb Development Features

The web development of the SmartMoney microsite was filled with challenges with its varied features. To keep the design user centric, Leo Burnett has included varied features in the design which to handle through web development. Each feature in the microsite has put us in a different challenge in web development, as example the flip book in the “About” section where we delivered a cross browser solution. With the help of some jQuery plug-ins and HTML5 in our web development, we provided a cross browser flip book with Adobe Flash fallback where HTML5 is not supported.

Another challenge in web development of SmartMoney microsite was the dept calculators. Our front-end developers had excelled with their Javascript experience and accomplished professional web developments of the microsite with some add on extras like appealing animation and dynamic graph generation.

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Disclaimer: Work produced in partnership with Leo Burnett MENA.